Case Study | Zohar Law - Marketing 360®

Zohar Law

a leading immigration law firm in New York founded by Managing Partner Gadi Zohar. Since August 2017, Gadi has trusted Marketing 360 to help him break out on his own, get the word out... read case study

Industry: Law Firm / Attorney

Marketing 360 crafted a comprehensive, multi-channel digital marketing strategy for Zohar Law

Zohar Law | Marketing 360 Case Study

About the Business

Zohar Law is a leading immigration law firm in New York founded by Managing Partner Gadi Zohar. Since August 2017, Gadi has trusted Marketing 360 to help him break out on his own, get the word out, and attract the clients he needs to grow his practice.

Challenge & Objectives

Leaving a traditional law firm to launch his own venture, Gadi faced the challenge of establishing a distinct digital presence in a competitive market. He needed to:

• Drive quality leads and build his client base using digital marketing.
• Transition from outdated advertising efforts—after struggling with a previous provider running ads to a broken link—to a strategic, data-driven approach.
• Establish trust and authority through stellar Google reviews and SEO, while effectively communicating his expertise in immigration law.

Strategy & Execution

Marketing 360 crafted a comprehensive, multi-channel digital marketing strategy that included:

• Google LSA & PPC: Leveraging both Google Local Service Ads (LSA) and Performance Max campaigns, we created targeted ad strategies that significantly boosted lead generation.

• Content Marketing: Monthly blogs and email campaigns were developed from fresh content, engaging his current clients and attracting new ones.

• Localized & Multilingual Approach: We built location-specific pages—like the new Miami, FL page—and even developed sites in Spanish and Hebrew, ensuring Zohar Law resonates with a diverse audience.

• Robust Automation & Data Analysis: With weekly check-ins, our team and Gadi review ad data to fine-tune campaigns. Our platform automates email follow-ups and review requests, ensuring no lead goes unattended.

• Social Media Management: We develop strategic social media content for platforms including Facebook, Google Business Profile, Instagram, LinkedIn, and X, while also enhancing his social presence through active participation in groups and fostering engagement with other users.

Results & Impact

The results have been nothing short of transformative:

Cost-per-lead reduction of $61.96

Lead Generation: In 2020, our Google Ads campaigns generated 40 leads. Fast forward to 2024, and we’re delivering 1,666 leads—a cost per lead reduction from $107.96 to just $46.

Ranks #3 on Google

SEO & Reputation: Zohar Law now ranks #3 on Google for “immigration lawyer in Manhattan,” and Google reviews have skyrocketed from 72 in 2019 to 220 with a 4.9 average rating.

Business Growth

Business Growth: The influx of high-quality leads enabled Gadi to expand his team from a one-man operation to 5-6 employees, and he’s even opening a new location in Miami, FL this year.

What Sets Us Apart

Our success isn’t just in the numbers—it’s in our partnership. Gadi values the weekly updates and our proactive approach:

• We provide constant, transparent communication, ensuring he’s always in the loop.
• Our creative assets, including engaging video campaigns (see example), press releases (see example), and infographics (see example), have strengthened his brand.
• Our commitment to a personalized strategy has helped Zohar Law stand out—showcasing modern, multilingual websites that cater to a diverse client base.

What the Business Has to Say

Gadi Zohar shares:

"Marketing 360 isn’t just our marketing partner—they’re truly an extension of our firm. Their weekly updates, innovative ideas, and relentless pursuit of excellence have been key to our growth. Thanks to their efforts, we’re now recognized among the top immigration lawyers in Manhattan and expanding our reach every day."

Final Takeaway

Zohar Law’s journey demonstrates how a strategic, personalized digital marketing approach can propel a legal practice to new heights. With Marketing 360’s expertise, innovative strategies, and unwavering support, Zohar Law has transformed its digital presence, built a stellar reputation, and continues to expand its footprint—proving that success is built on trust, collaboration, and measurable results.