Case Study | The Big Event - Marketing 360®
The Big Event
A premier photography studio in Mt. Juliet, TN, has been transforming family photography with innovative digital marketing for nearly 17 months. Led by owner John King, they specialize... read case study
Industry: Photographer
The Big Event sought to boost overall bookings for headshots, family portraits, and other photography services.
The Big Event | Marketing 360 Case Study
About the Business
The Big Event, a premier photography studio in Mt. Juliet, TN, has been transforming family photography with innovative digital marketing for nearly 17 months. Led by owner John King, they specialize in high-end seasonal shoots—especially Christmas sessions—and have ambitious plans to expand their reach from 4,500–5,000 families to 7,000.
Challenge & Objectives
John sought to attract local families with disposable income to book premium Christmas shoots while also boosting overall bookings for headshots, family portraits, and other photography services. Initially, The Big Event had little to no paid advertising presence. Their key challenges were:
- Building a convertible website that showcased their unique style.
- Generating quality leads through digital channels.
- Expanding service offerings beyond their flagship Christmas shoots.
Strategy & Execution
Marketing 360 implemented a dual-pronged strategy that blended paid advertising with strong content marketing:
Facebook Lead Generation:
- We launched targeted Facebook campaigns to promote pop-up shoots, capturing high-intent leads and feeding a robust email automation system.
- This approach not only filled their calendar for Christmas shoots but also grew their email list of dedicated customers.
Website & Email Marketing:
- We designed a modern, highly convertible website that positions The Big Event as the #1 photography studio in Mt. Juliet.
- Leveraging the Marketing 360 platform, we execute regular email campaigns to nurture leads and re-engage past clients.
Continuous Optimization:
- Through weekly check-ins, we refine ad copies and creative strategies—ensuring that we don’t miss opportunities for services like headshots and family portraits.
- We also focus on managing and improving online reviews, which have become a crucial differentiator against competitors.
Results & Impact
The Big Event has experienced remarkable growth and operational success:
Increased Visibility & Traffic
Since launching the new website in October 2023, organic traffic has surged, and our visibility and click-through metrics confirm that The Big Event is now the top photography studio in Mt. Juliet. (see results)
Robust Lead Generation
Our Facebook campaigns have driven a significant increase in qualified leads, helping to convert a high percentage of inquiries into bookings.
Customer Growth
In 2024, The Big Event surpassed 5,000 families with a majority being new customers—an achievement that has set the stage for reaching the 7,000-family target.
What Sets Us Apart
John values our partnership for the creativity, reliability, and actionable insights we bring to every call:
Collaborative Spirit:
Weekly strategy sessions, complete with actionable to-do lists, ensure that every campaign is finely tuned to his vision.
Innovative Solutions:
Whether it’s brainstorming new promotional ideas or optimizing digital assets, our “outside the box” approach keeps The Big Event ahead of the curve.
Responsive Communication:
Our strong rapport—with thoughtful touches like sending coffee during busy seasons—cements our role as an extension of his team.
What the Business Has to Say
John King shares:
"Working with Marketing 360 has completely transformed our approach to digital marketing. Their creative strategies and consistent support have not only boosted our ticket sales but have also expanded our service offerings. I truly feel like we’re partners in every sense, and that makes all the difference."
Final Takeaway
The Big Event’s journey is a shining example of how a focused, collaborative digital marketing strategy can elevate a local business in a competitive market. By harnessing the power of Facebook lead generation, a convertible website, and effective email automations, The Big Event continues to grow its customer base, enhance its brand, and set the standard for photography services in Mt. Juliet and beyond.