Case Study | Howell Pathways - Marketing 360®
Howell Pathways
This Texas-based company sells premium Bender Board and Klingstone products to the landscaping industry nationwide. Initially focused on brand awareness... read case study
Industry: Manufacturing / Landscaping
Howell Pathways has been on an inspiring growth journey with Marketing 360 for over 5 years.
Howell Pathways | Marketing 360 Case Study
About the Business
Howell Pathways has been on an inspiring growth journey with Marketing 360 for over 5 years. Founded by Tim Howell, this Texas-based company sells premium Bender Board and Klingstone products to the landscaping industry nationwide. Initially focused on brand awareness and growth, Tim set out to build a trusted, high-quality brand that could stand toe-to-toe with major retailers like Lowe’s and Home Depot.
Challenge & Objectives
When Tim first approached us, Howell Pathways was struggling to gain the momentum needed to compete with industry giants. The primary goals were to:
Boost Brand Awareness: Establish the company as a premium provider in a competitive market.
Drive Growth: Expand their reach to both DIY customers and B2B clients like landscape contractors and turf installers.
Increase Revenue: Transition from barely breaking even to a multi-million dollar business by investing strategically in digital marketing.
Strategy & Execution
Our multifaceted strategy was built on perseverance and innovation:
Digital Advertising:
- We implemented robust ad campaigns across platforms—using Meta, Google, OTT (digital TV commercials), digital highway billboards, and even Spotify ads—to attract both individual buyers and bulk B2B customers.
- Despite early challenges and budget constraints, we maintained a consistent ad strategy, even when it meant advocating for increased investment.
Website Overhaul & SEO:
- A major overhaul of their website, designed by our team, set the foundation for improved organic visibility. Today, Howell Pathways ranks on page 1 for multiple key terms related to Bender Board and garden edging.
Creative Assets & Data-Driven Insights:
- We produced an engaging installation video for the Bender Board page and developed innovative packaging for their new weed barrier product. (video found on this page) (packaging designs)
- Leveraging our Marketing 360 platform, we use email automations and data insights to refine campaigns, ensuring every marketing dollar is effectively spent.
Results & Impact
The results have been nothing short of transformational:
Explosive Revenue Growth
From a modest start at $1,495/month, their marketing budget has grown to $11,500/month—fueling a multi-million dollar revenue surge.
Market Expansion
Howell Pathways now operates distribution centers in California, Tennessee, and the Carolinas, positioning them alongside big-box retailers.
Digital Dominance
They’ve seen a huge boost in online visibility, competing head-to-head with established giants and even generating a significant lead for a major turf golf course project in Texas from Facebook.
What Sets Us Apart
Tim values the deep trust and strong partnership we’ve built over the years. Our approach—combining flexibility, rigorous data analysis, and a relentless focus on results—has enabled us to:
- Act as a true extension of his business, sharing in both the challenges and victories.
- Provide creative guidance that reinforces their premium brand positioning.
- Maintain open, direct communication, ensuring that every strategy is aligned with his vision.
What the Business Has to Say
Tim Howell reflects:
"We have grown very quickly from the beginning of us working together. It took us a while to see that breakthrough, but I trusted the process and stuck with Marketing 360. Their commitment to treating my business like their own and their willingness to invest in what’s needed has transformed Howell Pathways. Now, not only do we compete with the big brands, but we’re expanding into new markets—and I couldn’t be more excited about our future together."
Final Takeaway
Howell Pathways’ journey from modest beginnings to a multi-million dollar enterprise is a testament to the power of a committed partnership, strategic investment, and innovative digital marketing. With Marketing 360 by their side, they continue to set the standard for quality in the landscaping industry, proving that with the right approach, any business can achieve extraordinary growth.
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