Case Study | Dinner Detective - Marketing 360®

Dinner Detective

Dinner Detective has been thrilling audiences nationwide with its interactive murder mystery dinner experiences. Executive Producer, Kasey Learned, leads 13 franchise locations... read case study

Industry: Entertainment

Our role has been to amplify ticket sales and profitability across 13 franchisee locations.

Dinner Detective | Marketing 360 Case Study

About the Business

Dinner Detective has been thrilling audiences nationwide with its interactive murder mystery dinner experiences. Executive Producer, Kasey Learned, leads 13 franchise locations, offering guests a unique blend of dining and live entertainment. Since October 2021, our role has been to amplify ticket sales and profitability across 13 franchisee locations listed below through tailored digital marketing strategies.

Challenge & Objectives

Kasey approached us with two key goals:

Boost Ticket Sales & Profitability: Increase public show ticket sales while enhancing overall profitability across multiple locations.

Innovative Digital Marketing: Find creative ways to expand digital marketing within strict corporate brand guidelines, enabling his franchisee locations to excel in competitive markets.

Strategy & Execution

Our approach was both collaborative and data-driven:

Custom Landing Pages:
We designed Websites360 landing pages for each franchise location—linking back to the corporate ticket sales site—to create localized digital presences for San Diego, Seattle, San Francisco, Phoenix, Kansas City, Portland, Raleigh, Houston, Louisville, Charlotte, Lexington, Greensboro, Salt Lake City, and more.
Facebook-Heavy Advertising:
After testing various channels, we identified a Facebook outbound sales campaign paired with robust retargeting as the most effective strategy. This approach has delivered the highest return on ad spend and the widest reach across locations.
Email Automation & Data Utilization:
Leveraging our platform, we've set up email automation strategies that nurture past purchasers and increase their lifetime value, with over 56,622 emails sent to date.
Adapting to Corporate Constraints:
Working within corporate regulations—where we have limited access to the main ticket sales website—we overcame organic growth limitations by creating subdomains and rich, localized content.

Results & Impact

Our efforts have led to remarkable outcomes:

Impressive Revenue Generation

Between February 1, 2024, and February 1, 2025, our Facebook ad campaigns across all locations generated over $519,521 in ticket sales from just $147,322 in optimized ad spend.

Scalable Marketing Investment

Kasey’s initial investment for 13 locations was $6,930/month, and with growing results, the budget has scaled to $15,771/month.

Enhanced Profitability & Operational Efficiency

Increased ticket sales have not only boosted revenue but also enabled Kasey to identify and cut extraneous business costs, leading to more profitable shows.

What Sets Us Apart

Dinner Detective values our true partnership:

Collaborative Approach:
Kasey appreciates that we’re not just marketing specialists, but true partners who consistently bring fresh, innovative ideas to the table.
Integrated Tools & Communication:
Our weekly check-ins and open dialogue ensure that every campaign aligns with his vision and corporate guidelines.
Creative Excellence:
From stunning landing pages to beautifully designed social posts (see our latest creative assets), we ensure the brand stands out against competitors like Murder Mystery Company—highlighting unique selling points such as elevated food options and a hassle-free private show experience.

What the Business Has to Say

Kasey Learned sums it up perfectly:

"Working with Marketing 360 feels like a true partnership. Their innovative strategies, collaborative spirit, and consistent results have made a significant impact on our ticket sales and profitability. Every week, we come together with fresh ideas to keep pushing our brand forward."

Final Takeaway

Dinner Detective’s success story demonstrates how strategic, localized digital marketing can elevate a franchise across multiple locations. By leveraging tailored landing pages, a powerful Facebook ad strategy, and robust email automation, we've driven substantial revenue growth and operational efficiency—all while staying true to the corporate brand. Our ongoing collaboration with Kasey ensures that Dinner Detective not only remains competitive but continues to lead the way in interactive entertainment.